Below is a recording of the presentation I gave on market research to a Princes Trust Networking event in Edinburgh a few days ago. The audio quality isn’t great, so I’ve written it up as a blog for you as
“I think my business needs a sales funnel.” I had this conversation with a fellow business owner recently. She was finding her regular efforts in content marketing – blogging, Twitter, and email newsletter – were not producing the consistent flow
Hopefully by now, you’ve heard of the new General Data Protection Regulations (GDPR) coming into play on 25 May 2018. It’s a challenge for small business owners as it changes how you collect and use personal data in your business.
So this year has been the busiest so far on my lil ol’ website! It’s always exciting to see those numbers ticking up every month. Thanks to all of you for coming back time after time, and especially to all
Now’s the time to be thinking ahead and planning your own marketing for next year. How are you planning to use video marketing in 2018? Video marketing is going to go from strength to strength. Yes it’s been around for
Reports and updates are really important for making your clients aware of the progress on their projects, and keeping on top of what you’re achieving week to week. But they’re nearly always super boring. Fortunately for you, there’s a simple
Last weekend, I flew to Washington, D.C., to take part in the Bullish Conference 2017. Being at #BullCon17 was productive. I learned, I strategised, and I refined some important business ideas, including my marketing message. The conference as a whole
My focus for the second half of 2017 has been on finding people with really great marketing ideas, and learning from them. Some ‘do marketing’ while others run a business and do their own marketing. Yesterday (Wednesday 1 November 2017)
Email is a fantastic tool for connecting with people in a different way than social media. Are you trying to grow your network? Or trying to promote your service to business contacts? Read on to learn why and how, in
Learn how to write a blog post without these common pitfalls. Use planning, research, editing and social media to make each blog post the best it can be.