So this year has been the busiest so far on my lil ol’ website! It’s always exciting to see those numbers ticking up every month.
Thanks to all of you for coming back time after time, and especially to all 6 people who visited on Christmas Day – now there’s dedication.
Here are the top 5 posts of 2017:
10 things I learned in my first year of business
This post was viewed over 700 times on LinkedIn, which was insane! I ran through a few things I learned between September 2016 and September 2017, but I’ve already started making notes for the 2018 version – as a business owner it seems like I never stop learning.
12 experts on why you need video marketing in 2018
This month I asked a whole crowd of the marketers that I know about their thoughts on using video marketing in 2018. It was really interesting to hear back from them what they had planned for their own content and for their clients.
How I learned to own my marketing message
The Bullish Conference in Washington DC in November this year was a significant highlight of my year. As well as meeting some friends in real life for the first time, I also did a lot of thinking about my business and how to present and market it. It was huge catalyst for change, and I’m excited about the direction I’m heading in and all the great work I hope to do in 2018.
How to write a blog post – 4 mistakes to avoid
I know have a fair amount of experience writing blog posts for my own business, and helping other people write theirs. So I felt it would be useful to share the 4 biggest mistakes I see people making time and time again, and suggesting some solutions that might help. If you blog for your own business, make sure you don’t miss this one!
What to do when your content calendar isn’t working
As I coach business owners in their own marketing strategies, I’m strong proponent for small-scale, flexible use of content calendars. It’s important not to over-commit to content, and then use it as a stick to beat yourself with, or avoid the whole thing because you’re ‘so far behind’. But even a low-key calendar won’t work for some businesses, because there’s just too much else to do. If that speaks to you, check out this post on the three key steps to producing content even when you can’t stick to a rigourous plan.