This year’s workshop programme has loads of exciting changes!

The original Content Cafe workshop will be extended to a 2.5 hour session, so that we can cover all the material in more depth. This will run in March, May, September and November. As well as that we’ll be running extra sessions in April, June and October, looking at the specifics of three different social media platforms.

In January, February, July and August, I’ll be introducing the Content Common Room, a series of free webinars, covering a range of topics. This will run at 3pm, UK time, and will be open to participants across the US and Canada, and the rest of the world.

Finally, I’ll also be running Beer and Content sessions on a Thursday evening, every couple of months. These will be more informal events, where we’ll either discuss goals and strategies, or look great examples of social media in different industries.

Workshop dates for 2018

Tuesday 9 January, 3pm – Content Common Room

Set up an incredible content plan to make the most of 2018

Register for updates about future webinars

Thursday 25 January, 3pm – Content Common Room

This will incorporate some exercises from the original Content Cafe, and help you to plan a month of content for all your social channels.

Register for free for 25 January

Tuesday 6 February, 3pm – Content Common Room

Discover Instagram for Business. We’ll talk a bit about the differences between personal and business profiles on Instagram, how to create great content, and how to get more followers and interaction with your posts.

Register for free for 6 February

March – Content Cafe, at the Melting Pot, Edinburgh

An extended version of last year’s workshop, with exercises, worksheets, and colouring in, so you can plan out a month of content for all your social channels.

April – Beer and Content, Edinburgh

An informal get together with a wee discussion on setting goals and creating a strategy to reach them through digital marketing.

April – Content Cafe, at the Melting Pot, Edinburgh

Discover Instagram for Business. We’ll talk a bit about the differences between personal and business profiles on Instagram, how to create great content, and how to get more followers and interaction with your posts.

May – Content Cafe, at the Melting Pot, Edinburgh

An extended version of last year’s workshop, with exercises, worksheets, and colouring in, so you can plan out a month of content for all your social channels.

June – Beer and Content, Edinburgh

An informal get together with a wee discussion on using Facebook for business, and making the most of your Page, Groups and Ads.

June – Content Cafe, at the Melting Pot, Edinburgh

Discover Facebook Pages. For beginner and improving users, to learn the basics of using a Facebook page, coming up with a strategy, and making the best use of your time.

Thursday 5th July – Content Common Room

Review your 2018 content plan, or start a new one, and make sure the last 6 months of 2018 are even better than the first!

Tuesday 10th July – Content Common Room

This will incorporate some exercises from the original Content Cafe, and help you to plan a month of content for all your social channels.

Tuesday 14th August – Content Common Room

Discover your LinkedIn profile. We’ll talk about how to update and optimise your LinkedIn profile to give you the best chance of being found in search results. And we’ll learn about LinkedIn articles and posts and how you can use them to your advantage.

September – Content Cafe, the Melting Pot, Edinburgh

An extended version of last year’s workshop, with exercises, worksheets, and colouring in, so you can plan out a month of content for all your social channels.

September – Beer and Content, Edinburgh

An informal get together with a wee discussion on setting goals and creating a strategy to reach them through digital marketing.

October – Content Cafe, the Melting Pot, Edinburgh

Discover Instagram for Business. We’ll talk a bit about the differences between personal and business profiles on Instagram, how to create great content, and how to get more followers and interaction with your posts.

November – Content Cafe, the Melting Pot, Edinburgh

An extended version of last year’s workshop, with exercises, worksheets, and colouring in, so you can plan out a month of content for all your social channels.

December – Beer and Content, Edinburgh

An informal gathering with some festive cheer, celebration, and maybe even some awards and prizes!

Conquer your Content

Content Cafe participants showing off their new calendars

You know, as a small business owner, how important it is to promote yourself on Facebook, Instagram, and your blog, and other kinds of social media as well.

But you also know you’re always scrambling for ideas of what to write about, and then it feels like your posts get swallowed up by the internet and hardly anyone sees them.

The Content Cafe is by no means a magic bullet, but it is an awesome solution to these problems.

I will coach you through the four most imporant parts of keeping all your channels updated, and making sure your audiences are loving what you are doing. These are:

  1. Coming up with ideas for your content
  2. Turning those ideas into outlines for great posts and pictures and videos
  3. Figuring out how often you should post – and how often you actually can
  4. Keeping up with your regular posting and promoting schedule.

Everything you need for the workshop is included in the ticket price, and as a bonus, I’ll arrange to call and check in on you a few weeks after the workshop, to motivate you, troubleshoot, and answer any questions you’ve come up with since.

Subscribe for updates about future workshops. In the meantime, find more support on the blog.

Content Cafe Reviews

Content cafe was an excellent event. Highly advise going if you struggle with the ‘what should I post?’ dilemma. Katie also provides fantastic planning strategies that even work for super slobs like me.

Will Brown, Gym Owner

Loved the Social Media Content Cafe today – in just a couple of hours I have an organised social media strategy for the month AND a list of ideas for content (and how to use it across different channels!). Thanks Katie – a really great and productive couple of hours!

Laura McKean, Well-being Practitioner

Also grateful for the content media cafe and the careful and considered guidance – great to have room to dig further, where someone can give knowledgable feedback. Thanks Katie.

Andy Johnston, Graphic Designer