Nearly 1.5 billion people use Facebook every month – you’re probably one of them. For many businesses, having a Facebook Page is just common sense, and you’ll be glad to know it’s easier to set up than you might think. Follow our guide below – just get logged into your own Facebook account and you’ll be ready to go. Once your set up, stay tuned for the other posts in our Facebook series to find out what to do with your page when you have one.

The screenshots are from a PC, not a mobile device – the steps will be largely the same on either.

Create Page

Step 1 – On the left hand side of your Facebook feed, at the bottom of the list, find and select the ‘Create’ button. Choose ‘Create Page’ from the drop down list.

Screenshot - drop down 'Create menu' with several options

Choose your Page type

Step 2 – Select one of the six options which best describes your page. You’ll probably want either ‘Local Business or Place’ or ‘Company, Organisation or Institution’ if you’re creating your very first Facebook Page for your business. For this example, we selected ‘Company, Organisation or Institution’.

Screenshot - select the option which is closest to the type of Facebook Page you are setting up

Add a category and your business name

Step 3 – From the drop down list, select the category which best describes the way your customers will think about your business. In the second box, type in your business name. Read over the Facebook Page Terms, and then click ‘Get Started’.

Screenshot - adding a category and your company name

Add a short description and your website

Step 4 – Write a very brief description of what your business does. You only have 155 characters, so make sure you think about the keywords your customers might search for, as well as the way you want to present your business at first glance. This can be really challenging to do well, so spend some time thinking about it, and re-drafting your description until you come up with something you’re happy with. This is an excellent step to do well in advance, and if you really are struggling, or you just don’t have the time, Words that Work will be happy to help.

Below your description, add in your web address.

Screenshot - type in your short Page description and add your website address

Add a profile picture

Step 5 – Your Page profile picture can be anything which represents you. If your business has a logo, this is a great place to put it. It will be cropped to a square and will display at three different sizes, so you need to choose something that looks good in all cases.

When your page shows up in a customer’s news feed, your profile picture will be 40 pixels square, which is really small, so make sure your logo, or the version you use here, is nice and simple, without too many fiddly bits. This will help them to easily recognise you.

When someone visits your Page, your profile picture will be 160 pixels square – so make sure the original you are using is at least this big, or it will look fuzzy when your customers view it.

The in-between size, 96 pixels square, is used when customers share your page. As long as your logo looks good at 160 and at 40, then it should look fine here too, so don’t worry too much about this size.

Screenshot - add a profile picture to represent your Page on Facebook

Add your Page to your Favourites list

Step 6 – This step is purely for your own convenience, but it’s just as important as the rest. Add the page into your list of Favourites and it will appear in the top left hand corner of your news feed every time you log into Facebook. Assuming you want to update your Page regularly (and if you don’t – why do you have one?!) then it’s helpful to have it there, to save you time and to remind you to use it. Just click the green ‘Add to Favourites’ button before you move on.

Screenshot - add your Facebook Page to your list of favourites for easy access

Choose your preferred audience

Step 7 – This is a key part of the Facebook wizardry, and will impact who sees your Page and your Adverts. It will help you to make sure that if you do spend money to boost Posts on Facebook, then that money is well spent. You should already know who your target customers are, so use the options on this page to indicate the location, age, and gender of your customers. Interests and languages can also have a big impact so make sure you get these right.

Screenshot - options for choosing your main audience for your Facebook Page

Admire your new Facebook page

Step 8 – Congratulations you’ve done it! Have a look around your new Page. Add a cover photo, some contact details, and maybe a post or a milestone to the page. You might want to ‘Hide from timeline’ the posts about your new profile picture and cover photo. Look around for a little while and get your Page ready to launch, and then you can move on to the final step in setting up your Page.

Screenshot - Words that Work Facebook page, shortly after set up

Invite all your friends to Like your page

Step 9 – Having Liked your page yourself, you can also invite all your own Facebook friends to do the same. These guys are the centre of your network and they will help your page to reach more customers. Click on the ‘More…’ button at the top of your Page, and then select ‘Invite Friends’ from the list. Then click the ‘Invite’ button next to each person’s page. Everyone. Yes all of them – even that ex-boyfriend you haven’t spoken to in 5 years. Even your mum’s cousin’s neighbour that you added by accident. You never know who’s going to connect you to your next customer.

Screenshot - drop down menu on Facebook Page with 'Invite Friends' highlighted

Enjoy all the notifications

Step 10 – Sit back and watch the notifications roll in as your amazing friends accept your invites, like your Page and your posts, share it with their own friends, and add encouraging comments and reviews. Enjoy that glorious, if fleeting, feeling of having ‘made it’. And then get back to work!

There’s a lot you can do with your Facebook page now you’ve set one up, and it can be tricky to navigate all the different functions and options. How do you know what content to post – what’s the difference between your ‘Reach’ and your ‘Page Views’. Check out the upcoming posts under our ‘Facebook’ tag, to get more advice and support with your Facebook page. If you have any questions, do comment below, and if you need a hand with your content planning or writing posts, then Contact Us and we’ll be happy to chat!

10 steps to set up a Facebook Page for your business
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